Recently, PEAK signed Patrick Patterson of the Houston Rockets to endorse the company’s basketball shoe and apparel products. The deal is a multi-year long term agreement.
Selected by the Rockets with the 14th pick in this year’s NBA draft out of the University of Kentucky, Patterson ranks as one of the top power forward prospects and is expected to be one of the most versatile rookies in the upcoming NBA season.
After seeing Patterson’s impact in Kentucky, PEAK’s decision was easily made to sign this outstanding player. Helping to lead the Kentucky Wildcats to an Elite Eight appearance in this year’s NCAA tournament, Patterson’s accomplishments at Kentucky included being named 2008 SEC Co-Freshman of the Year, two-time first team All-SEC, 2009 first team AP Pre-Season All America and the 10th fastest player to reach Kentucky’s 1,000-point club in 58 games.
PEAK endorses 9 NBA players, ranking them third in NBA endorsements. PEAK’s roster includes Ron Artest of the Los Angeles Lakers, Sasha Vujacic of the Los Angeles Lakers, Carl Landry of the Sacramento Kings, Shane Battier of the Houston Rockets, Kyle Lowry of the Houston Rockets, Jason Kidd of the Dallas Mavericks, Kevin Love of the Minnesota Timberwolves, Jason Richardson of the Phoenix Suns and Patrick Patterson of the Houston Rockets.
PEAK’s COO Grant Zhou explained the importance of choosing players that fit PEAK.
“We want to work with players that represent PEAK positively on and off the court,” said Zhou.
“I am very excited to join the PEAK family.” said Patterson. “My relationship with PEAK provides the opportunity to partner with a leading China brand as I establish my own global brand. I look forward to growing with PEAK as my professional career begins.”
PEAK is optimistic in the signing with Patterson because his career is just beginning, and he has great potential explained PEAK’s CEO Jia Su.
“Patterson comes from a positive past that shows maturity, great work ethic and a well-mannered individual,” said Su. “He is now the third player from the Houston Rockets that PEAK signed, and we look forward to moving at full speed toward a successful future together.”
Su went on to describe PEAK’s legacy and focus on the future.
“PEAK is the number one basketball company in China and dominates the basketball industry in China. We wish to become an international brand in the future.”